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Marketing Development Assistance(MDA)

Marketing Development Assistance(MDA)

SCHEME
ELIGIBILITY
DETAILS OF ASSISTANCE
i) For participation by an exporting unit in Foreign Fairs/Exhibition at International Level MSME Exporter reg. with EPB   60% of Stall charges paid upto max. of 2,00,000/- for one fair/exhibition
50% of economy class Air Fare max. upto 1,00,000/- per fair for one person.
The said financial assistance is allowed for participating in a maximum of three fairs/exhibitions per exporter per year.
ii) For participation by an exporting unit in a virtual trade fair of International Level MSME Exporter reg. with EPB   60% of expenses incurred upto max. of Rs. 25,000/- per fair/exhibition.
Ceiling of Rs. 1.00 lakh per exporting unit per year.
Allowed for participation in a virtual B2B/exhibition/buyer-seller meet organized by any export promotion council/commodity boards/export associations established under central/state governments.
iii) For participation by an exporting unit in a Domestic Events of International Scale MSME Exporter reg. with EPB   Allowed for participation in a trade fair/exhibition/buyer-seller meet organized by any export promotion council established under central/state governments or in a domestic event of that nature recognized/notified by central/state govt/apex trade bodies/commodity boards/commercial consulates.
60% of Stall charges paid upto max. of Rs. 50,000/- for one fair/exhibition
50% of economy class Air Fare/Bus Fare/Rail fare max. upto Rs. 25,000/- per fair for one person
iv) For organizing trade fairs/exhibitions/ Buyer seller meets in foreign nations Export Promotion Councils established under various ministries/departments of Central/State Governments
Minimum 20 exporting units in the trade fairs/exhibitions/buyer seller meets organized in traditional Markets
Minimum 10 exporting units in non-traditional (new) markets 		  75% of expense incurred by the organizing agency upto a maximum of Rs.75 lakhs for organizing trade fairs/exhibitions/buyer seller meets in traditional Markets.
90% of expense incurred by the organizing agency upto a maximum of Rs. 75 lakhs for markets with high export potential where UP’s exports can be potentially scaled up.
v) For organizing trade fairs in India of International Scale Export Promotion Councils established under various ministries/departments of Central/State Governments
Participation of minimum 30 exporting units 		  75% of expense incurred by the organizing agency with a maximum of Rs. 50 lakhs
vi) For organizing virtual trade fair Export Promotion Councils established under various ministries/departments of Central/State Governments
Participation of minimum 100 MSME/Handicraft units with atleast 50 % exporting units
The number of buyers (buying units) visiting/participating in the said event should be at least 3 times the number of exhibiting/seller/exporting units participating in the event.
75% of the buyers participating in the event should be foreign buyers. 		  75% of expense incurred by the organizing agency with a maximum of Rs. 25 lakhs.
vii) For Publicity advertisement, printing of catalogue & development of website MSME Exporter reg. with EPB   60% of total cost of Expenditure maximum upto Rs. 75,000/- annually.
viii) For sending Samples to foreign buyers MSME Exporter reg. with EPB   75% of total expenses for sending samples max. assistance upto Rs. 1,00,000/- per year per exporting unit
ix) For obtaining various certifications such as ISO 9001-2000/BIS 14000, Wool mark, Hall mark, HACCP & C-mark, etc MSME Exporter reg. with EPB   50% of total expenses max. upto Rs. 2,00,000/- per year per exporting unit.